Starbucks has launched a minisite to explain what makes coffee good.

Coming from the city of Illy Caffe' and being my father a "barista" the site immediately got my attention. I think they created a nice online experience to take people "behind the scenes". Content is divided in four sections and presents videos, tips and pictures and some interactive tools to explain the "brewing process".

The site was created by Second Story Interactive.

The campaign seems attractive, too bad the coffee sucks :-) I live it Italy -- where I suppose you were born -- and whenever I visit a Starbucks country, I have been *bitterly* disappointed by their overpriced excuse for coffee! Cheers for you blog, btw, I am a regular subscriber.

Posted by: howard at December 9, 2005 03:42 PM