BBC News reports Coca-Cola will introduce a new marketing campaign based around the slogan "the Coke side of Life".
The soft drinks giant will start using the slogan in North America from February to coincide with 2006 Winter Olympics in Torino.
AdAge explains the new concept, developed by Wieden & Kennedy, aims to drive consumers to consider the brand as the only beverage option after years of viewing it as simply another beverage option.