Yes, ok, “sex sells”, but Lynx is always so smart in creating original and funny campaigns… I’ve found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I’m not sure. It was created by Lowe Hunt Sydney.
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An axe ad I like more is the Tetris one.
It’s not as “in-your-face-sexual” but more abstract and a little bit nerdy
The Axe Effect - Tetris
I do think BBH did it as they’re Linx/Axe agency…
In fact this was done by us here at Lowe Hunt Sydney.