Duval Guillaume Brussels has created a guerrilla marketing campaign for “Overpoort Bowl" a popular bowling alley right in the hart of the Ghent’s student neighbourhood. As you can see from the pictures, all kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball.

Verrrry nice idea.

Posted by: Marcus at January 24, 2006 05:34 PM

An excellent choice! Yes, sometimes it's nice to live in Belgium and to teach communications in Ghent...

Posted by: Serge at January 24, 2006 05:50 PM