Join the LynxJet Club
A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative Director: Jaime Corker).
There is also an exclusive Mile High Hotel which you can book, but be aware that they “reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered“.
Actually, after doing some research on Google, I’ve found out this campaign isn’t really new. Lowe Hunt says it has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.
this has actually been a total farce this campaign when it launched in AU. Lowe proclaimed they were launching an international airline. It turned out to be a bunch of hype, and was simply a branded up Jet Star plane. Then JetStar turned around and pulled out because the content was not deemed suitable.
Article here -
http://www.adnews.com.au/news.cfm?NewsID=1286&RandID=76193&SubscriberID=6705
Article here -
http://www.adnews.com.au/news.cfm?NewsID=1345&RandID=76193&SubscriberID=6705
how do i get my lynx jet mile high club card
how do i get my lynx jet mile high club card