Another idea: barcode marketing
NeoMedia has been awarded a patent covering the capture and processing of bar codes explicitly from camera cell phones. NeoMedia’s technology enables capturing the image of a bar code by the camera device on a Web-enabled cell phone, and processing the bar code so as to deliver the appropriate URL – or Web-based information – to the user’s cell phone screen.
[via The Pondering Primate]
Another display of how the US patent office will issue a patent at the drop of a hat in orde to make a buck. This concept has been in commercial practice in Japan for a few years now. So very innovative NeoMedia…
more or less it’s something like the Semapedia project
It’s also been done before with OP3 technology, 2 years ago. Not very innovative indeed.