Adverblog: VeriSign joins the XMOS research

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May 19, 2003

VeriSign joins the XMOS research

Verisign will be the first B2B markete to participate in the Cross Media Optimization Study (XMOS) promoted by the Interactive Advertising Bureau (IAB). Completed XMOS research results are currently available for Unilever, McDonalds, Colgate-Palmolive and Kimberly-Clark. Read the full press release on IAB's site.

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