Icelandic feminists and women in general have decided to take Icelandair to court. The Centre for Gender Equality and The Icelandic Women's Rights Association, are suing Icelandair for allegedly violating the recently-passed Equal Rights Act with its advertising. As reported today on Yahoo! News "Some of Icelandair's campaigns where Icelandic women are presented as sex objects obviously violate the laws. By using word games the company is suggesting that Icelandic women are loose or promiscuous".