In today's Digital Bulletin you can learn more about Sony's recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message "You make it a Sony" will run online but also through music festivals and other music channels all across Europe.
The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I'm not sure that I like it ;-). Pay attention to the "hot cakes" part... it can make you sick...