In the UK, confectionery maker Cadbury has just launched a talent contest based on podcasting. The contest aims at discovering undiscovered talent, no matter in which field, as long as it can be expressed through audio. Singers-songwriters, poets and/or writers can submit their mp3 and be featured in a weekly selection distributed as podcast. The public will then be able to download the file and vote for the best work.

I can't tell you exactly why, but I very much feel like these guys just thought: what's hot in online marketing? Podcasting. So let's make something using podcasting, no matter if it's not original nor funny...

[news via NMA]