Video installation of nuked boddies using Malin+Goetz products.

From Press Release

GORILLA KINGDOM is bringing a new level of fun to the (MALIN+GOETZ) flagship store in Chelsea. Every evening, young men and women will be showering together to show the locals how the (M+G) shampoo, conditioner, and body cleanser are really meant to be used. It's all part of a unique video installation designed by GORILLA KINGDOM, a multimedia production company based in New York. New videos will be added monthly in 2006, so stop by often between 5pm and 2am to take a peek.

[via coolhunting]