In Turkey, litespell has launched a new viral game for Gilette M3 Power. Name of game is kizarkadasiminarkadası (translation is "girlfriend of my girlfriend") Aim of game is to charm your girlfriend’s girlfriend with your eyes, but be careful don’t be caught your girlfriend.

From a marketing perspective, brand is connected to the advergames very successfully. Game’s target is the same as Gillette M3 Power. Game is already most successful advergames in Turkey. It has hundreds of registered user. Moreover, concept of the game is based on get the girls with your shaving. This is what gillette want to say.

The game is very funny and sexy and has amazing viral potential. Game consist of three level. In order to play next levels, you should invite your friends. Whenever they register you have a passport to play next levels.

I believe that one of the major US beer brands had this exact execution last year - perhaps it was Miller? Does anyone else recall this or am I chewing on a stick of crazy?

Posted by: cj at February 21, 2006 05:41 PM

You're right, only it was a more annoying than this.

The set up was that you were a guy and you were sitting next to a boob-acious woman, and you were trying to stare at her breasts without getting caught by her.

You looked and looked---but if you didn't look away in time, she got offended and slapped you.

A real highlight of the year in interactive marketing.....

Posted by: Rohn Jay Miller at February 23, 2006 04:02 PM

the campaign copied Mother NYC where they executed this campaign last year for Milwaukee Beer

http://www.milbestlight.com/default_age.aspx

it's a total rip off of their idea

the turkish agency should be a little more original

Posted by: pedro at March 19, 2006 08:38 PM