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March 10, 2006
Mammut Mount Everest Viral

Mary Woodbridge lives in Greenfield, UK, together with her dog Daisy. Mary is about to climb Mount Everest. On her site, Mary has a few video clips of the preparations she's been doing. There's a 'Tips for Mary' corner and 'Plan and Training' section. The website looks like a very basic one in html, the way websites were made long ago in forgotten decades of the previous century. You just got to see this, it's a great experience, created by Spillmann/Felser/Leo Burnett from Zurich, Switzerland.

Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.

Mary

Check out this funny viral | via iPub & Coolz0r

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