it took me awhile to figure out what i was clicking through to see, but after that initial confusion its all got a very beautiful look to it. sort of a noir look that matches a dark pleasure that comes with shopping for expensive diesel jewelry. . . or something like that.
Posted by: monica at April 4, 2006 06:05 PM
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Any site that is just 'waiting' screen after 'waiting' screen gets a big thumbs down from me.
I don't mind a longish wait at the start, but man, after that, stop making me wait EVERY TIME I click on something.
Posted by: Simon at April 5, 2006 03:50 AM
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too arty. it's just like the rest of diesel website. slow and confusing. show me the product.
danny
Posted by: Danny Boyd at April 5, 2006 01:50 PM
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Agree with other comments. This is artsy for the sake of being artsy. Does Diesel want to sell anything or just be some weird, David Fincher-esque brand? Tying products to emotions is wonderful - hey rich media marketing is all about engagement - but you've only got a sliver of time online because there are 15 other blogs and "cool sites" that my buddies (and Adverblog) want me to check out.
Posted by: Matt Wright at April 5, 2006 07:40 PM
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Totally agree, consumer experience also expresses itself through a basic respect of ergonomic rules! Besides, there is no real information on products...
Posted by: Carine Tenart at April 6, 2006 10:40 AM
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Who cares about product info? They're selling cool, not a camera. I think it does a good job of addding a sense of mystery and style to what are, let's face it, pretty basic items. However, agree with all above, long waits for a pretty picture. If I wait that long I want to see something a bit more interesting than a non-interactive picture.
Posted by: nick at April 6, 2006 11:07 PM
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WTF is up with this website? i actually wanted to go buy something from their jewellery site but i can't find anything! WTF, someone need to get fired for this.
Posted by: diesel at June 30, 2006 04:58 AM
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