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Interactive marketing and other great advertising ideas since 2003
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April 07, 2006
Interactivity to help ill children

The guys at Zugara have been doing quite a lot of interesting stuffs lately (NFL Draft for Reebok, and Tourist Trophy Site for PlayStation for example), but my favourite is definitely Re-Mission.net for Hopelab. Why? Because it's great to see interactivity applied to illness support, especially when it comes to children fighting against cancer. HopeLab is a non-profit organization that combines rigorous research with innovative solutions to improve the health and quality of life of young people with chronic illness. The Re-Mission.net site was created as a community area for children and adults living with cancer.

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