The UK Army is currently trying to have the first Briton on top of Mount Everest. The Everest West Ridge expedition is supported with a website featuring reports and footage from the three expedition teams as they climb three separate peaks in the Himalayas.

The site is definitely a must see, since it contains all the ingredients currently available for a perfect online marketing recipe: video interviews, a blog with RSS feed, a podcast, mobile text alerts and an integration with Google Earth. Too bad I don't know the agency behind the site, since the did are doing a very good job integrating (and keeping up-to-date) such a huge amount of content.

News via Brand Republic.

Agency is most likely to be Publicis Dialog

Posted by: VMan at April 11, 2006 10:35 AM

The agency was PCI Fitch, London. Glad you like the site - it was (and is!) an enjoyable challenge.

Posted by: Paul at April 18, 2006 10:23 AM