Another website highlights the importance of body grooming for men: it's shaveeverywhere.com, launched by Philips Norelco to promote their new shaver.

It's done in Flash 8 and it has some sense of humour.
Is it very funny (and viral) or just very silly? You decide!

Surprisingly well done. The cheesy tone of voice makes the bleeped out obscenity extra funny.

And the visual cues: carrot/ nuts etc.

Think I'll go shave my b***s.

Posted by: Ben at May 4, 2006 04:58 PM

check out the Dutch Bodygroom campaign:

http://www.bodygroomen.nl
(press 'Speel het spel' and 'Direct Spelen' button to play without logging in)

Posted by: bowlingball at May 9, 2006 01:42 PM