While waiting for the massive promotional efforts during the upcoming football World Cup, Heineken has launched an entertaining "intermezzo" to remind the Dutch market of its beer.

Heineken bottles and cans are invading the world, a weird and very well executed concept by Qi (developed in only four weeks).

[news via Emerce, in Dutch]

why so much concentration on online marketing and ADs.. why the off's for the good ol' print media.. which still has its own sweet works..!!

Posted by: Me at May 5, 2006 08:27 PM

well executed but not 100%... couldnt place the obejcts in the water with a splash, and couldnt crash any furniture. so a bit boring to me... looks more like 2 weeks of work : )

Posted by: jaro at May 6, 2006 09:34 PM