Crazy Dutch people, I love them! Look at what Sloggi has put online for the Football World Cup: the (women) Football Wall (Voetball Muurtje - via EarlyAdaptors.nl). What do you think? What's the sense of this minisite? Does it really sell pants to women? All right, tell me another story :-)

BTW, today on Adrants, Steve points to a study claiming that NO, sex doesn't sell.

GREAT! yeah baby yeah baby sloggi baby

Posted by: Tyronne at May 11, 2006 09:29 AM

Nice site.

I don't speak a word of Dutch and i still enjoyed it

Posted by: Scamp at May 11, 2006 03:48 PM

Sloggi seem to do the same execution every few years - two years ago they had almost the same shot on outdoor posters in Germany.

It's not really that creative, but it looks good!

Posted by: Steve at May 12, 2006 03:31 PM