From Belgium a guerrilla action by Duval Guillaume for Ricard, the largest aniseed based spirit in the world. As you can guess, the concept is "Feel Sunny"...

I think this is really badly executed. This is not guerilla; it's hanging gadgets over statues.

Posted by: Dennis at July 27, 2006 10:05 AM

Agreed. There's a fine line between guerilla and lame high school pranks. This is the latter.

Posted by: mike at August 4, 2006 12:34 AM

I think that even though it is tacky and poorly executed, you still get the point and it is memorable - that is the point of advertising, to be remembered. Good job

Posted by: Shireen at August 14, 2006 08:48 PM