R/GA has developed an interactive video and music tool that puts performances of famous beatbox musicians in the control of Web-site visitors.
The Beatbox Mixer is part of Verizon's branding campaign "Richer, Deeper, Broader" launched more than one year ago in the United States.

The idea behind the tool is to show people how powerful broadband is, while pushing the capabilities of the Web to its limits. I can't say that I like the mixes (so the result), but the tool in itself is pretty amazing!

Good idea, bad realisation...
Beats never drop on time !

Too bad.

Posted by: Quentin at July 26, 2006 01:59 PM

This is an amazing tool. Whether this one works or not, the concept is one that will grow now and in the time ahead.

The right tools such as these will be considered just the price of being in the game in the not too distant future.

Posted by: Gary Bourgeault (thealphamarketer.com) at July 27, 2006 06:29 AM

Not another 'make your own' thingy. I thought we all moved on from these things. Remember the gazillion spin offs made when milko launched in 1999?

Posted by: the eye at July 28, 2006 08:43 AM