British Airways is using Google Earth to promote its discounted rates to over 100 destinations worldwide. NMA reports the airline has created a "layer" to Google Earth which allows users to research holiday or business trips with high-resolution satellite images. By browsing the world with Google Earth, travellers wannabe can learn the most relevant information about the chosen destination as well as the most updated British Airways fares to get there.

A very original idea that once again confirms how powerful Google's tools are when it comes to online marketing. It's just a question of using a little bit of creativity and imagination, then the sky is the limit, and British Airways (together with Agency.com, I believe) has clearly shown how far and cleverly you can go.