In business, "invisibility” is a fate worse than failure says Keith Ferrazzi, the author of "Never Eat Alone" a must read for guide to successful networking.

I read it over the week-end and I was impressed by the quality of the book, which represents an excellent reference for anyone who's looking to boost his/her career. "I learned that real networking was about finding ways to make other people more successful. It was about working hard to give more than you get. And I came to believe that there were a litany of tough-minded principles that made this soft-hearted philosophy possible." I do spend much time "giving" at work, after reading this book, I (hope) know who are those I should concentrate my efforts on... :-)

BTW this is my profile on LinkedIn...