Kudos to TriBeCa for the nice guerrilla campaign they carried out for Lee Jeans in Paris. Last week-end, to promote the opening of a new store in rue des Rosiers, the French agency has disseminated denims (and denim accessories) all around the neighbourhood.

Oh! How I wish I was there. When you say dissiminated, were they really allocated to the people for free. Or was it just for the purpose of displaying them.

Posted by: liz27 at September 6, 2006 03:30 AM

I've always wondered about the legality of these campaigns. If it is well known who the agency responsible is, how do they not catch vandalism charges? Or is that all included in their fee?

Posted by: Daryl at September 6, 2006 09:59 PM