I'm back from the holidays... (sigh!) and Lynx has become the first UK advertiser to launch a 'branded community' on MySpace (there is no connection between the two things, I just needed an incipit after 2 weeks off :-)

As reported on New Media Age (reg. req), Towelboy is a semi-naked superstar who stars in the latest Lynx' tv spot. Towelboys' homepage on Myspace works as a gateway to Lynxboost.com, and therefore looks pretty basic a part from a very simple advergame integrated in the page. On the other side, Lynxboost is actually much more interesting and entertaining.