While the daily prize is appealing but not "exciting" (players are entered into a daily drawing to win $1,000) the final prize is definitely worth a play, since they will give away six "fantasy experiences", such as a safari in Africa, a major sport event in London working alongside one of Getty Images' top photographers.

I must say I very much like this advergame for several reasons, first of all because it's smartly built around the product Getty Images is selling: photographs. Even if it sounds strange (and maybe even silly) advergames are often just about entertaining people, missing the connection with the product or the brand they are created for.

I also like this game for the attention to the details (see the interactive help) and the nice copywriting. A great job. I'm just sorry at the moment I don't know the agency behind it, but I've asked for info, I'll let you know!