An interesting campaign by M&C; Saatchi for Red Cross of Australia. Unfortunately I cannot understand if this is a print ad, or it's actually a photograph of a box placed somewhere in a public space. Anyone can help?

via Jazarah!

from the quality of the picture, i think it's a print. Unfortunatly i didn't found any word about this campaign in the Australia Red Cross' website

Posted by: Zarathustra at October 11, 2006 09:59 AM

you can find some info here: http://www.donateblood.com.au/

Posted by: Militaru at October 11, 2006 11:06 AM

yeah I don't think you'd drag studio lights to a public place for fun.

Posted by: a at October 11, 2006 05:06 PM

It was a POS piece at various retail outlets here in australia. I know the guys at M&C; Direct in sydney that did it - talented

Posted by: roundy at October 18, 2006 07:46 AM