Via Ad Blog Arabia, an interesting initiative Nestlé is currently running during the Ramadan: Ramadan Kareem is a project which aims at lighting 100.000 lanterns through the Arab world in order to donate an equivalent of SAR 100,000 (something more than 21.000 euros) worth gifts to orphans helped by the Red Crescent Society. The goal has almost been reached, as over 90.000 lanterns have already been lit.

A part from this charity project, the site also share tips for healthy eating during the Ramandan, as well as Maggi branded postcards with Ramadan wishes and invitations.

Thanks Nestle...

Posted by: Metin at October 20, 2006 04:48 PM

This is a great idea. I tried to register to light a lantern, but was rejected as I live in the United States. I would have liked to contribute, but I am still happy Nestle is running this campaign.

I am a student at Ithaca College and have a blog about advertainment. I would appreciate some feedback on my blog.
Thanks! -Ali Ehrlich

Posted by: Ali at October 27, 2006 03:12 AM