A very rich (and nice) website by Emerge Wunderman for Coca Cola Zero. The Zero is More site supports an offline campaign currently running in the European Nordic region.

As you can quite easily understand when visiting the site, Zero is More aims at a core targetgroup iof males between 18-24 years old. There is a lot of cool & sexy content to explore (even too much, maybe), so if you want to go directly to the best part, click on the lady's portrait on the right and take part in the Zero Boot Camp.

I wonder if they've used fair dinkum Aussie actors or tried to train Brits to do the job. The accents aren't convincing.

Posted by: Duncan at November 1, 2006 03:46 AM

looks like the site done by O`Neil about 2 years ago!

Posted by: andrew b at November 1, 2006 05:09 PM

I don't get the Aussie connection and who are these lads?

Posted by: Bruiser at November 2, 2006 03:36 AM

Awful video compression and encoding. Awful script. Awful sterotypes. Awful idea that all Australian men are THAT stupid.
Gee - I'm not sure what else to say... I'm amazed that coke went for it!

Posted by: Paul Jason at November 2, 2006 08:57 AM