Car manufacturer Opel in Germany has launched a pre-campaign for the new Tigra TwinTop on www.total-verfoehnt.de (basically that means 'totally messed by blow-dryer'). Main objective is to test if your hairstyle stands the new Opel Tigra TwinTop.

Clou is the combination of the online and mobile channel: on entering the site, users can subscribe with their mobile phone number. The supervisor of the hairstyle experiment Professor Windaloopie is than calling the users on cell phone inviting them for a test drive weekend.

hello, knows anybody out there who invented this campaign - which agency, which film production? thanks & cheers!

Posted by: marie at November 6, 2006 12:23 PM

I thought it was originally a Belgian campaign... I don't remember the name...

Posted by: dave at November 7, 2006 01:41 PM