In a world of baguettes, Diesel launches the Boule, a luxurious rounded bag. Today the mini-site dedicated to the Boule is online on the www.diesel.com homepage. The agency behind it is Magnetic North.

There is also an online contest... Tell us what you would sacrifice for a Boule bag, and if you come up with the most creative and original sacrifice we will award you with the bag.

PS: You can even say you don't want to sacrifice anything for a Boule, I won't get offended :-)