Benetton wakes up from its online marketing limbo and comes up with an interesting blog project: Benetton Talk. It's "a place to ponder global themes and stuff we think we all should care about. Environment, rights, diversity, local communities, development… The goal is to highlight what is too often silenced by the media noise".

Behind it, there's of course Fabrica. I like the idea, let's hope they keep it alive and provocative as it should be.

Thanks Guillermo for the hint.