Shell moves into viral marketing and it does it using its most famous testimonial, Michael Schumacher, who recently retired from Formula 1.

What will Schumi do next?

The answer is in three candid camera videos which are proving quite successful around the Web.

Marvelous! I'm waiting for the 100 next. This is very clever, funny. A great inteligence from Shumacher and his agency.

Posted by: Alexandre at November 9, 2006 11:55 AM

Absolute quality! Top marks to Shell and the ad agency behind it.

Posted by: Andy at November 9, 2006 08:44 PM

Fantastic...

Posted by: paul Jason at November 10, 2006 03:05 AM

clever, nice touch.

Posted by: fatmir at November 18, 2006 01:41 AM