Jacqmotte, an excellent Belgian coffee brand, is about to launch a new gamut called Finest Selection. To give buzz Jacqmotte contacted (so it seems) Robert Hales for a video shoot. The whole concept of this promo is based on the Rorsachtest, the psychological ink spot test.

It is a scoop since this concept has never been used in a promo video.

Watching the video gives you the feeling of being kept hostage in an exotic destination and it is a good reason for leaving your computer untouched.

Please have a look at www.jacqmotte.be (only available in French and Dutch) on which you can download a screensaver version.

The first thing that crossed my mind was the Gnarls Barkley - Crazy video - same use of color tones and imagery and the Rosarch test.

Nevertheless it's a good work.

Posted by: George Man at December 13, 2006 07:02 AM

Oh, I went into the comments section to say also its quite a copy of the Gnarls Barkley video.
Wierd that they should do a ripoff of such a popular song

Posted by: Eddie at December 14, 2006 01:46 PM

I'm sorry but I have to insist on that: actually Robert Hales, the director of the spot i the directos of the video of Gnarls Barckley. It's not a copy or an inspiration, it's actually the same thing.

Anyway I have to say it-s very interesting.

:)

Posted by: César at January 7, 2007 05:46 AM