adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

January 11, 2007
Fly me to the moon...

... but I can end up in France... there's a new online campaign, by The Moon Travel corporation, a fictional travel agency, to drive tourists to the Moon. Those who apply to reach this destination will actually arrive in Nancy or Metz, but I believe this is just a detail... :-)

french_moon.jpg

Le Journal du Net reports more details on the initiative which debuted online last November with the mini-site and advertising spaces bought on MSN and Yahoo! messenger services. Since the launch over 45.000 French users have visited the site (which isn't much...), to take a series of (advergame-based) tests and win the travel to the moon. Overall the concept is nice, but according to me it has been developed though a site which looks somehow too complicated.

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog