My friends at Wysiwyg have just launched in Spain a mini-site for Mercedes C Class. They give the user one minute to discover the features of the car by clicking on a series of photographs which all together build a countdown clock. After the minute is over, you can no longer browse the site, you can decide to go through the site again (always in 1 minute) or, if you want to enjoy the car for a longer period, you can click and book a test drive.
Usability purists won't probably like the restriction which force the surfer, to navigate in one minute, but I personally appreciate the (unusual) irreverent approach for a Mercedes site.
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