As ever it would depend on the objective... If the objective was to drive sales sure - but over what period of time would you measure it? What % would you attribute to the 'media' and to the 'message'? Or should they measure based on column inches (to which we have added a few) of coverage? Or another.
And we can always apply the same effectiveness questions to TV ads... the ATL chaps have still not worked it out. To be fair, assuming the average sex shop is not goin to pay the fees of LD, maybe they approached the brief as a charity prject to how their creativity and the actual objective was discussion of them, not the client?
Posted by: Danny at March 12, 2007 11:22 AM
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It seems to me that everybody looks at the car and no one watch the shop - that's what they want? i dont think so. therefore I think it is bad ad.
Posted by: pinkinside at March 12, 2007 09:19 PM
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