The overall site is a great idea since it truly looks liek a volkswagon but is advertising for something completly different. I think the overall concept gives people a way to get themselves involved as well is a great marketing strategy. people like it when they can interact with a particular concept or idea. I like this idea for the premier of eragon it gives way more of a idea of what the movie is about and makes me want to see the movie.
Posted by: Brittinie at March 16, 2007 12:57 AM
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Was this tongue-in-cheek? Your link just points to a boring standard DVD promotion site, nothing special about that. Damn, I was already looking forward to pimping my own Dragon...
Posted by: Jussi at March 16, 2007 12:02 PM
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Couldn't seem to get through to the Volksdragon microsite from the URL you'd posted. Is there a specific link I should click?
Posted by: Alpha Bravo at March 16, 2007 01:09 PM
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can't find the website through your link !!!!??
Posted by: yop at March 16, 2007 02:25 PM
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Ops, sorry! Now the link is updated and takes you to the right site...
Posted by: Martina at March 16, 2007 02:25 PM
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Hi there... I definitely like the "Pimp my dragon" concept ! and btw, martina, your blog rules ;-)
It's always a source of inspiration.
JP
Posted by: JPS at March 18, 2007 09:26 PM
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