Onitsuka Tiger has recently launched a weird site, which displays a mosaic shoe made of tiny images and image links to something Japanese on the web today. By clicking on tiles, visitors are then taken to one of the 150 Japan related websites crawled by the site spider. The links are updated every hour, and compose everytime a different shoe model which changes in the color palette according to the content linked.

It's not Made in Japan, but it's Made "of" Japan. Good concept (by StrawberryFrog), extremely simple and nicely developed by the Dutch agency Woodend. I like the site because it's somehow useful, and allows visitors to discover new, hidden, websites Japanese related. Of course, it's also a smart way for Onitsuka Tiger to "cash" on user-generated content without much of an effort...

an interesting form of experience marketing. i like it so much!

Posted by: parolamia06 at March 26, 2007 11:24 AM

Yep, nice concept. A few of the links I clicked on didn't seem to relate to Japan at all though - maybe just an anomaly.

Posted by: jjprojects at March 26, 2007 02:48 PM

nice concept, it is a good marketing ideea.

Posted by: Gioia fin spa at March 26, 2007 08:39 PM

a nice way to do something really creative without spending a pile of money

Posted by: Mary at March 26, 2007 10:12 PM

nice ... FYI the company is called Woedend!

Posted by: ThaLyric at March 27, 2007 09:22 AM