Thanks to an article on Imediaconnection I've discovered the world of Michelin. Definitely not a topic I'm interested into, but surely a website worth a visit from an interactive marketing and design perspective. First of all it's a rich experience: there's a lot of content to discover, and the layout encourages in-depth exploration.

It's a great exercise of branding online without forgetting the importance of showing the product also. Of course, they did not forget to put the cherry on the cake, by adding some environmentally friendly content as well, dedicating an area to the "Greaner World".

Hi Martina - The Michelin site is indeed very visually distinctive. Unfortunately, the online advertising that's been supporting the site is extremely weak. How could they take the legendary Bibendum and make him boring?!

Here are some samples from the campaign:

Michelin online ads

Posted by: adverlicious at March 27, 2007 04:31 AM

Martina,

Well spotted. It's rare these days to see a microsite that has been produced to such a high standard.

I (like probably most folks) don't give two hoots about tires, but I found myself getting sucked into the site!

Best,
Ryan

Posted by: Ryan Carson at March 27, 2007 10:52 AM

Well, this is just another clear example of the influence of videogames over advertising. Anyway, what better than a videogame to give life to a virtual world??

Posted by: Fraps at March 28, 2007 02:08 PM

it's a very cool hip tech-inspired site, but it's pretty light on content -- and that's me being charitable. It's all flash, no gold.

Posted by: stevezilla at March 30, 2007 02:39 PM