This is not new, we saw video mash-ups already, but if you're a basketball fan, you will like it anyway. Nike Second Coming, is an interactive experience which allows users to create their own basketball Tv spot. You can select from a wide range of short clips, and play with your heroes creating a video to share with your friends or on your blog.

As said, nothing new, it's again about proposing tools for user-generated content, but it's very well done (I like the stylish/mysterious black design) and I believe it will be also very much appreciated by the young audiences.

Nothing new is right! All the buzz about the new Nike focus on interactivity, and realizing they are late in the "game", is exciting though. While this is far from innovative it is esthetically great and well executed. Thanks for sharing, as usual.

Posted by: Geoff at April 2, 2007 08:03 PM