Trident online DVD experience
Last year we had the Friends of Bright by Orbit, today, from Trident, we have a new crazy online chewing experience. It’s the new Trident website, consisting of an ironic corporate presentation explaining the art of making great chewing gums.
Created by AKQA, the site “plays like a DVD” divided in video chapters and with some nice extra content to better understand what Trident is about. A very good online experience, which lacks a little bit of interactivity but surely is sticky enough to expose people for at least five minutes to the Trident brand.
Update: it looks like users who visit the site from the US are redirected to the ugly US version of the Trident site. If in this version you see a link to the UK site, then click there to see the teletubbies I’m talking about. Otherwise, try this link which takes you to the .swf containing the DVD: http://www.tridentgum.co.uk/library/flash/tridentfactory/tridentfactory.swf
For those of you who are not able to access the site, I’ll add a few more screenshots below…
Navigation functionalities are displayed like in the usual DVD players interface.
Of course it’s possible to navigate from chapter to chapter.
And these are the additional features, kind of “bonus content”…
Hi Martina!
Is the website still online? I can’t find the teletubbies-looking guys in the website tridentgum.co.uk! And this one link leads us to a sort of… lame site.
Thank you!
Hello Thomas, yes I’ve doublechecked and the site is there. This is the link: http://www.tridentgum.co.uk/
When you land on the site wait for it to load, don’t click on US otherwise you’ll end up on something completely different.
It didn’t work for France either (at least not for me
). But now it’s back to normal 
Grazie!