As you all know very well, seeding takes time, spreading an idea virally might require weeks if not even months. This is why Warner Bros has decided to start talking about the new Batman movie almost six months before its official release in theatres...

I actually arrive a few days later on this campaign, but on the Catch up Lady blog you can read an extensive recap of the integrated (online & offline) action to start spreading the word about Batman: The Dark Knight. Yes, because one of the most interesting things about the campaign is the use of outdoor advertising to drive traffic to the teaser sites.

Also, as you can see from the screenshot above, the teaser site has been actively online only for a few days... Today if you visit it you find an error page which actually "hides" a message from the Joker.

if you copy the text from the teaser page, drop it in a text editor and do a find and replace, removing all of the "ha"'s and extra spaces, you get a message reading "see you in december"

Posted by: Brent at May 31, 2007 06:23 PM