Expedia’s Blue Sky Day

Another ambient/guerilla marketing idea to which I could somehow attach the same comments of the previous post: Expedia has organized in London and Edinburgh The Blue Sky Day. A good branding exercise to deliver Expedia’s message “let yourself go“.

The event was held in celebration of the longest day of the year (June 21st - the summer solstice) and involved 200 painters in London and a further 100 in Edinburgh simultaneously painting on blue sky canvases at Trafalgar Square and at the foot of the castle in Edinburgh.
Three paintings were eventually chosen and are to be hung in the National Gallery for all to see.

The agency behind this was Cake, which even managed to get a bright sunny day in London for the occasion…