Look at at the video link I received this morning...
http://www.icetruck.tv/index.php?id=b7087c1f4f89e63af8d46f3b20271153

It's a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler...

The video maybe is not a new idea, but don't tell me this doesn't generate word of mouth! ;-)

that is scary. any idea how they did that? are they only spreading it to a few multipliers, like yourself?

Posted by: roland at June 27, 2007 07:21 PM

OH, I didn't wait for it to finish. Of course it is then obvious how they "spread" it...

Posted by: roland at June 27, 2007 07:23 PM

This show is amazing. You have to watch it. I can't wait for season 2.

Posted by: Shannon at June 28, 2007 11:21 PM