From Germany, a tough challenge for those who love talking for hours and hours on their mobile. Organized by T-Mobile, the contest see teams of 2 people aged 18 to 25 constantly talk to each other, day and night. The team that shuts the talking for more than 10 seconds, is striked out. Every two hours, each participant gets a 10 minute break (eat/drink,toilet etc). The other talker has to continue talking to himself and if the team member doesn't return on time, they are also striked out. The team that resists until the end wins 10k...

I feel like I've heard about similar ideas before (I remember a "longest kiss challenge", for example), but in this case I like the fact that the contest is very much linked to the product they're promoting: a flat rate for mobile phones... talk as much as you want, the price remains the same...

incredibly nice and relevant.
great job!

Posted by: postman31 at July 23, 2007 08:29 AM

This is awesome. Please send me a link if there is one. They should definately do a USA version.

Posted by: sonya at July 27, 2007 08:53 PM

Hi, I saw such a campaign before in Belgium it was called The WK Blabla (wordchampionship chitchat). It was a campaign for Mobistar. It was exactly the same concept.

Posted by: Dino at July 28, 2007 01:01 PM