The summer is the best season of the year to fall in love. For a night or forever, doesn't matter, as long as you “protect” yourself. In France a new site has just been launched to spread the word about the risk of summer's encounters, and explain to teenagers (but not only to them) what can put them at risk of contracting AIDS.

The site, called www.touteslesrencontressontpossibles.com (all possible encounters) has been developed by X-Prime with a style that is serious but engagingly amusing at the same time. Given the sensible topic, they did a great job using graphics and drawings to picture typical summer’s situations and send out straightforward messages to the teens.

Even if the site is all in French, I'm sure you can find your way through the content. There is actually quite a lot to discover, but the easiest/fastest way to appreciate the campaign is simply to select an avatar and follow the path unveiled after the choice. You will be taken through a series of summer's scenes (the beach, the disco etc...) where you will get an explanation on the right thing to do when you "fall in love" with someone.

As far as I remember, this is the first website built to raise awareness on the dangers contracting AIDS. If you know of other campaigns, would be great if you could share a link and/or leave a comment. Thanks!

via Damien's blog.

Good concept; too bad they didn't think of people with a 1024 x 728 res. A good Q.A would have been helpful.

Too bad, still kinda cool site!

Posted by: Alain at August 1, 2007 05:03 PM

I wish I understood French because so many times I was left wondering, what exactly is this video/graphic supposed to mean.

Posted by: Sonya at August 1, 2007 05:45 PM

That was very interesting...

I understand that it was a positive message, but
I think the creators of the site got a little TOO creative...

Posted by: Advertise at August 3, 2007 09:34 AM

I likes what they did with the videos. The art direction was super and it really made me want to watch. The journey really puts you through the life of different individuals with a light hearted escape.

Bravo!..

Posted by: Aaron at August 4, 2007 03:42 AM

Thank you Martina. Wonderful web site and the funniest social videos i've seen in the last months.

Posted by: Paolo at August 6, 2007 12:46 PM