Youtube tries to make itself useful not only to individual exhibitionists and brands seeking some Web 2.0 attention, but also to charity organizations that can benefit as well from massive exposure. Last week the channel DontYouForgetAboutMe has been launched in the UK, with the goal of bringing the plight of missing children to a wider and younger audience.

The channel has been set up by the International Centre for Missing & Exploited Children (ICMEC), in collaboration with the Find Madeleine Campaign and with the support of Youtube. Interesting to point out, it's not possible to copy & embedd the code of any of the videos uploaded by the user DontYouForgetAboutMe.