From Canada (via Freddy's blog), acampaign to raise awareness around the risks of brain injuries. The idea is to convince people to wear an helmet everytime the perform potentially risk activities, such as biking, skating, but also working in a construction site.
The website features a 3D brain that simulates what everyday social situations may be like after suffering brain injury. You can take a series of tests by answering questions or playing little games that show you how your capabilities may result affected if you don't protect your head.
I really like the approach and the tone of voice they've given to this campaign, because it touches important points to get teens' attention but, at the same time, sends out a positive message: having fun doing crazy things it's not prohibited, but remember to protect your head when you do it (see the "can I go out and play?" section).
The agency behind the site is Artistech Newmedia while the offline side of the campaign has been created by DDB Canada. If you continue reading this entry, you'll see the print ads they've created.
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