Adverblog: Are you a Hondamentalist?

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Interactive marketing and other great advertising ideas since 2003

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August 19, 2007

Are you a Hondamentalist?

Test your passion for Honda in their newest site launched by Wieden + Kennedy London. The challenge is in 14 steps, at the end you get a unique hondamentalism signature and you can enter a competition to win exclusive racing prizes.

The site is very well designed, and the action is quite entertaining and engaging, even if fourteen steps take quite a lot of time (and commitment) to be completed. In your path you find a series of questions and small games that you can even copy & paste on your site (see below) and therefore help Honda spreading the word about her new series of Type R cars.

For more games like this one, visit www.honda.co.uk/hondamentalism/challenge

Among the content you can grab and share on your site, you find also a series of video. However in this case the WK developers have been quite lazy, as they don't provide you with the code ready to be embedded on your pages, but simply with URL of the video that you have to paste in your blog's authoring tool. This is weird and slightly disappoiting.

Of course there is more than pure advertainment on the site. Product has its part as well, with the history of the Type R model explained and the features of the new car launched on the market